Introduction
Ralph Lauren is one of the best-known and most influential names in the fashion world, whose brand encompasses a luxurious lifestyle, traditional refined style and is synonymous with quality. The Ralph Lauren brand has generated countless fashion waves in recent decades and had a significant impact on street fashion as well. He mostly works with light, elegant patterns that can be classified as "old money" clothing style!
Man behind the name
Ralph Lauren was born in the United States in 1939, in the Bronx. Young Ralph developed an early interest in fashion and style. He started working at the Barneys New York department store at the age of 12, and later worked at Brooks Brothers. In the 1960s, Ralph worked for a company called the Cravat Club, designing neckties. The experience gained here helped and encouraged Ralph to establish his own brand.
In 1967, Ralph Lauren opened his first store in Manhattan. The success of the first collection is due to the fact that the designer created simple and elegant pieces according to the classic American style. However, Ralph had bigger ambitions and wanted to expand the product range. Thus, in 1971, the Ralph Lauren Polo series appeared, which was sporty and youthful, but still preserved the classic American style.
The flourishing
In the 80s, the Ralph Lauren brand went from strength to strength. The designer also launched the Ralph Lauren Home collection based on a luxurious lifestyle. The Ralph Lauren brand has expanded its product range with fragrances, glasses and accessories. Ralph Lauren clothing and accessories have been featured in many movies and television shows and have become must-haves at red carpet events!
In the 1990s, Ralph Lauren expanded his brand into all areas of life. In 1993, he opened his first restaurant, the Polo Bar, in Manhattan. The Ralph Lauren brand has become synonymous with luxury and elegance, with attention to every detail.
In recent decades, the Ralph Lauren brand has generated many fashion waves, but the designer has never completely lost control. Ralph always stayed true to his original values!
Our days
In 2018, the Ralph Lauren brand celebrated its 50th birthday as part of a "fashion show" held in Central Park, where several celebrities visited, including the deservedly famous and epoch-making musical genius Kanye West, who also plays a significant role in the fashion world, or Hillary Clinton USA had its "first lady"!
Legend has it that Ralph, who is now in his 80s, is still involved in the design and monitoring the future of his brand!
